In 2025, we partnered with Burton Albion FC on a full-scale creative transformation — rooted in purpose, place, and pride.
From a new crest, colour system, and tone of voice to lifestyle apparel, merchandise strategy, and stadium vision, every detail was reimagined and aligned across fans, sponsors, and investors.
With 94% supporter approval, the results show that bold ideas grounded in authenticity can unite a club and unlock lasting value. All three shirts sold out in record time, driving a projected threefold increase in sales and boosting engagement by more than 1450%.
This is what happens when a club leans into its story — and steps confidently into its future.
BAFC 75TH ANNIVERSARY CREST
BAFC Rebranding Project by Worldwide Sports Club
A tribute to Burton’s first match kit seventy-five years ago. Amber and black honour the club’s brewing heritage, while the Staffordshire knot, off-white collar, and gold crest connect past, present, and future.
Inspired by the River Trent — the source of Burton’s brewing legacy. Deep blue tones and wave patterns reflect its flow, while the pale BA monogram nods to the mineral-rich water that built the town’s global reputation. Finished with anniversary details and a Staffordshire knot collar.
Clean and modern, the anniversary third kit blends white and gold for a sharp edge. Subtle nods to brewing heritage meet a forward-looking design, crafted to honour tradition while embracing what’s next.
BAFC Rebranding Project by Worldwide Sports Club